A Shopify store can look finished and still leak sales. Common issues we see: weak product photography, unclear shipping costs for COD-heavy markets, and themes overloaded with apps that slow every product page.
Checkout friction is another silent killer. Too many form fields, missing trust cues, or payment options that do not match how your buyers actually pay will stall carts. On mobile, a sticky add-to-cart and concise size/variant selectors usually outperform flashy homepage carousels.
Before you scale ads, fix the basics: fast theme, clear policies, honest stock messaging, and analytics that show where shoppers drop off. Paid traffic only amplifies the store you already have.
